While many in the alt right have mixed views on the manosphere, there are trenchant “red pill” adherents who frequently bless the internet with their edifying insights. One of these individuals is a Roosh V Forum poster who goes by the name Scorpion. In response to the left’s latest triumph – and the corresponding conservative pessimism – Scorpion makes an excellent argument about the need to change the terms of debate (emphasis mine):
This is why it’s so important to refuse to legitimize the language the left uses to sanitize their poisonous social agendas. Don’t use the word “gay”, for example, and don’t speak of “same-sex marriage”. When you do this you are buying into the leftist frame by utilizing their sanitized language. Instead, use language that is either objective or reactionary/right wing in nature, in order to combat their frame.
This is why I always use the word homosexual in place of “gay” or “same-sex”. When I speak of “transgendered” individuals I always use the person’s biological sex pronouns and pair the transgender label with “mentally ill”, “freak” or “sex pervert”.
Controlling language is controlling thought. By using the language of the left, you are unknowingly allowing them to control the debate, since everything is being talked about in their terms, which immediately makes them seem legitimate even if they are completely insane (i.e. referring to a man with female pronouns, or calling shameless homosexual perverts “gay” to soften their image and make them seem harmless).
I’ve previously written about the need to adopt a new conception of group conflict that occludes the left’s attempts to put whites and men on the defensive by branding them “oppressors.” That’s fine and all, but I feel that one of the problems with the right is that their arguments are not quick and catchy. By the time one has pontificated about the corrosive effects of multiculturalism and feminism, most regular people will have already tuned out. Americans by and large are intellectually lazy; they’re more likely to be swayed by pithy and clever bumper stickers than sophisticated articles by Pat Buchanan and Andy Nowicki.
I’ll admit, I have yet to create witty bumper stickers espousing cherished alt right beliefs. However, what we can do for now is become more cognizant of the language we use. Here is my own brief list of words that we should use in place of increasingly widespread leftist terms.
1. Majoritarianism. While leftists use the term “privilege” as a cudgel to attack myriad groups, whites are their favorite target. The idea that whites might enjoy certain perks not afforded to others represents a great crime against humanity. However, in Western nations, there is absolutely nothing wrong with whiteness being the norm; likewise, whites should dictate culture. Unfortunately, “privilege” has a negative connotation, as the word instantly conjures up spoiled people who enjoy easy, painless lives. Therefore, use the term “majoritarianism” in the place of “privilege.” After all, since whites are still the majority in Western nations – and were the architects of the US, Canada, and Australia – then such nations should have a white character.
Some might wonder how I could promote such a term; after all, I live in a region where whites are the minority. Well, take it from someone on the front lines: whites around America need to embrace an unapologetically majoritarian attitude before the rest of the country goes the way of California.
2. Normal. Men and women who prefer to leave their natural organs intact are simply normal, which is how you should describe regular people when comparing them to transsexuals. The word “cisgender” out to inspire a combination of amusement and revulsion.
3. Non-whites. For starters, I hope that none of you ever say “people of color.” If there is any term that reinforces the leftist frame, this is it. Likewise, refrain from using the liberal euphemism “diversity.” Diversity has an exciting, flavorful connotation; by opposing diversity, you might as well refuse to eat out at a cool Thai restaurant. Who wants to convey an uncultured, close-minded attitude?
However, “diversity” – as used by the left – means greater numbers of non-whites. When describing recent demographic changes, our language should always blatantly highlight ongoing white displacement. If more whites clearly understood that “diversity” results in fewer of them and greater numbers of non-whites, then they might look at multiculturalism more askance.
I’m sure there is much more to add, but the general point is that we must always be mindful of the words we use. If you’re conversing with people who employ pro-liberal language, then politely – but firmly – question and challenge them. Should you find yourself chatting with open-minded moderates, use subtle words that make them more receptive to alt right talking points. If we wish to make a comeback in the culture war, then we must find ways to control the conversation. Otherwise, the legalization of gay marriage will be a minor irritant compared to what lies beyond the horizon.